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P. S. Prasanna Kumar ¹, Sachin Hundre ², P. s. Ranjith Kumar ³, L. B. Hugur ⁴

Affiliations
1 Department of Agricultural Economics, University of Agricultural Sciences, G.K.V.K., Bengaluru (KARNATAKA), IN
2 Rural Development, Syndicate Bank
3 Department of Agricultural Economics, University of Agricultural Sciences, G.K.V.K., Bengaluru (KARNATAKA)
4 College of Agricul ture, University of Agriculture, Raichur (KARNATAKA), IN

Abstract

No Abstract

Keywords

Factor, Energy Supply, Energy Demand, Asset Position, Energy Availability, Energy Requirement

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H. S. Srikanth ¹, T. N. Venkata Reddy ¹, P. S. Prasanna Kumar ¹, G. Ranganath ¹

Affiliations
1 Department of Agricultural Marketing, Co-Operation and Business Management, University of Agricultural Sciences, G.K.V.K. Bengaluru (Karnataka), IN

Abstract

India is the world's largest mango producer, growing nearly 1000 varieties of mango and contributing over 52 per cent of the world's total mango production of approximately 23 million metric tons. Mango (Mangifera indica L.), is the most economically important fruit of India. The main mango producing states in India are Andhra Pradesh, Uttar Pradesh, Karnataka, Bihar, Gujarat and Maharashtra. The total area under Mango in Karnataka is 1,30,000 ha and mango season in the state is from April to July. The major mango growing belts in Karnataka are Kolar-Chikkaballapur, Ramanagara-Tumkur, Haveri-Dharwad, Belgum districts. The Kolar district has about 47 per cent of the acreage under mango in the state. Srinivasapura farmed for virtually total mango growing taluka with 22,325 ha under the fruit. Srinivasapura is one of the biggest mango markets in south India on an average the market absorbs nearly 6 lakhs quintals of mango every year and these arrivals influenced be various factors. Quantity arrivals in the APMC in the starting seasons are very less (April). The peak season is from May 15th to June 15th, less quantity arrivals observed in the end of the season (August). Total arrivals differ from year to year indicates mango is a biannual bearing tree, one year will be higher yield and subsequent yield will be less and this is reflected in the arrivals in APMC also. The actual arrivals and prices presiding in the market are not reflected in the official records of APMC. The maximum arrivals of mango to the APMC were observed during the month of June which accounted for 180667.60 quintals. The minimum arrivals of mango to the APMC were observed during the month of April which accounted for 60 quintals. The liner trend model shows that as the time increases by one year arrival of mango was increases by 3750 quintals and the 454582 was the constant over years the linear trend. Mango fruit from Srinivasapura taluka moves towards different parts of the country mostly towards north Indian states.

Keywords

Mango, Arrivals, APMC, Direction of Trade.

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H. S. Srikanth ¹, T. N. Venkata Reddy ², P. S. Prasanna Kumar ², G. Ranganath ²

Affiliations
1 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences (G.K.V.K.), BENGALURU, (KARNATAKA), IN
2 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences (G.K.V.K.), BENGALURU (KARNATAKA), IN

Abstract

Mango (Mangifera indica L.) is an important fruit crop in India and popularly called the 'king of fruits'. Approximately 50 per cent of all tropical fruits produced worldwide are mangoes. Mango is the most widely cultivated fruit in India. India is the major Mango growing country, contributing nearly 49.62 per cent of world's area and 42.06 per cent of world's production, respectively. Lack of suitable marketing avenues and channels decreases the margin for the mango growers. This study was undertaken to know the existing marketing channels and various reasons for farmers opting particular marketing channel for sale in the Srinivasapura taluk of Kolar district in Karnataka. A survey was conducted among 85 mango growers in Srinivasapura Taluk of Kolar district, Karnataka. The study revealed three marketing channels used by farmers, of which the pre-harvest contractor was the most prevalent, because it is more convenient and less risky. The mango growers were classified into small (<2.5 acres), MEDIUM (2.5 to 5 acres) and large (> 5 acres) based on total mango holding of the farmers and information was collected in different villages of the taluk and the total sample size is 85. Results show that 67.06 per cent of the farmers sold mango in APMC Srinivasapura, 30.97 per cent of farmers sold mango to pre-harvest contractors and only 2.35 per cent of the farmers sold mango in upcountry market. There are various reasons expressed by the farmers to opt particular channel of sale are convenient to sell in the village, better price for produce, less risky compared to other type of sales, marketing cost, immediate need for money, inadequate knowledge about marketing information, better price, orchard nearer to APMC yard, borrowed money from trader/commission agent, etc.

Keywords

Mango, Marketing Channels, APMC, Pre-Harvest Contact, Upcountry Market.

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